Business for sale in United Kingdom – Hertfordshire – County of Hertfordshire – Ce180-well equipped modern indoor children’s soft adventure play centre-hertfordshire

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Business for sale in United Kingdom - Ce180-well equipped modern indoor children s soft adventure play centre-hertfordshire

Asking Price: 175,000 £ Real Estate: Lease
Sales Revenue: 211,000 £
Net Profit: 1 £
Year Established: 2003
Employees: 11PT
# of family members employed: Not Disclosed
Location criteria:
United Kingdom/County of Hertfordshire/Hertfordshire

Business types:

Arts, entertainment & Recreation

Business categories:

Other Arts, Entertainment & Amusement Businesses

Business description

this extremely well finished and high quality indoor adventure play centre was established by the present owners after a refurbishment of the previous centre in 2006. The original business had been in operation under a different name since 2003, but with the previous owner devoting time to his other business, the vendor jumped at the chance to enter the market, and build a strong viable business.


the extensive premises was completely re-furnished, with modern furniture, service counters, new food preparation and service equipment. The original play frame, was re-covered, and new sections put into place to offer a brand new experience to customers after an extensive  project to bring the site up to date. Since the renovation in 2006, the business has gone from strength to strength, and has built a loyal client base in the local affluent community.


the business caters for younger children mostly during the day in term time, with older school age children arriving for after school sessions and parties. There are regular  parties booked on a daily basis, with multiple parties catered for at weekends and  private parties held after opening hours.  the revenue tends to be driven from entry prices, including parties, with two thirds of the turnover generated in this manner. The remainder is made up from on-site food service and paid for entertainment. The business has built an excellent reputation for friendly service, catering for all children’s needs in a safe and fun environment, whilst the parents and carers can relax in a spacious café seating area, and enjoy fresh food and drinks and a time to relax.


the business has a unique and fresh brand, which could easily be rolled out to other sites. Inside there are 3 distinct play areas, with facilities and design focused on. The major 2 storey main site is targeted at the over 5 age group. There is a smaller area for the under 5’s, and another separate area for the younger toddler, and under 2 year old. With 2 separate seating areas  the premises can easily accommodate parties of any size, with up-to 7 bookings per day comfortably, whilst the full play centre service is in operation across the site.


the play centre has regular theme days and events to draw new and existing customers, including entertainers, magicians, and specific times each month to cater for children with special needs. The client base tends to be mostly private local individuals, from a large affluent and family orientated catchment area.




alongside the playcentre equipment and structure itself, the business operates with multiple cash registers, all with bos  card facilities. The food preperation area, holds a large serve over counter, stocking freshly prepared hot and cold food. There is a sandwich press, small convection oven, two fryers, two microwave ovens, and professional coffee machine together with a fridge & freezer. In a screened off staff area, there are 2 large chest freezers, and an upright fridge, with further small worktops for storage.


the business has a  large plasma tv screen currently showing promotion material, and paid for advertising. There is modern seating and tables for over 50, to eat in comfort, and there are a few vending machines, along with a children’s ride which are installed on a profit share basis.


customer service:


the business has succeeded, and increased revenue dramatically over the past 4 years by paying constant attention to offering the highest customer service, and offering a welcoming, fun, safe and professional service and experience to all customers from every age groups.


key strengths:


the location is obviously a great asset to the business. The closest alternative indoor play centre is a number of miles away. The flexible service, and streamlined low overheads allow for a price competitive model.


the separate play areas, generate different revenue streams, and means the business can cater for a wide range for customers simultaneously. All staff are well trained, responsible and skilled which means that the owner operators of the company can safely leave the business to be run in a professional manner whilst they are not on site.


the brand is a key asset to the business, and is ripe for further development both in-house and by potentially rolling out to other sites.


growth and expansion opportunities:


currently the majority of revenue is generated from entry and parties. There is ample space to extend the retailing on-site and sell toys, gifts and sweets to parents and children as they leave the premises, which has proved a very successful revenue generator for others in the marketplace.


the brand is strong enough to buy in and develop unique branded merchandise products, such as t-shirts, gift sets, and soft toys which could offer even greater margins to the owners of the business. As the business model has now proven successful, there is every opportunity to role the operation out across future sites. With the strong website, branding and back-office systems, a fully integrated company could be shown to the marketplace.


there is an opportunity to strengthen the direct marketing by registering and computerising the customer database, and developing an integrated on-line booking system. Within the current premises, extra cash could easily be generated by promoting school disco nights to the slightly older child, or special events and evenings such as laser tag.

Additional information

Additional information: Not Disclosed
Support & training: The vendors of the business will agree to a training and handover period for the successful transition of the company to new owners. With the long-serving and knowledgeable staff on hand, the handover period is not expected to last more than 1-2 months.
Reasons for selling: With a young family, and a full-time job, the vendor’s are finding it increasingly difficult to devote the time
Financing available: Not Disclosed
Inventory / Stock value: Not Disclosed

Real Estate

Ownership: no
Lease: yes
Lease terms: The annual rent is around £40,000, with business rates of around £10,000 per annum.
Location: The current lease is fully renewable, and coming up for review in 2012. The annual rent is around £40,000, with business rates of around £10,000 per annum. The business is split over 2 units, with an overall area of 7,500 sq ft. The space is split between the play areas, and customer seating, There is a reception desk to the front of the building. At the side, where there is a large seating area is the kitchen & food preparation areas, along with customer toilets. The premises are located close to a number of schools in an affluent area of Hertfordshire.

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